Good thing I wasn't the only one thinking about Transmedia this week or I wouldn't have anything to post. As it happens the fine folks over at Publishing Perspectives were riding a similar wavelength and posted about How Transmedia Storytelling Becomes a Billion Dollar Business. It's an interesting story about the creation of Inanimate Alice, and it involves our very own Kate Pullinger.
They follow the story up with the question "Can Publishers Transform into Transmedia Storytellers?"
Publishing Perspectives is another one of those sites that people interested in finding out where publishing is, and where it is going, should pay attention to.