The Joys of Metadata: More Discoverability

It certainly isn't the sexiest subject in book publishing (although this might be) but 'metadata' is one of the keys to getting your book discovered.

"Metadata is, simply, information about data, stored with the data. In the case of a book (the data), a particular title's metadata would include the full title, author's name, publisher, date of publication and ISBN number ..."

And much much more. In the following article Laura Miller explains why it matters, what iBooks has gotten wrong so far, and what Amazon has gotten right.

Make sure your publisher gets all your metadata right.