The other day I posted about a conversation I had regarding a transmedia project and linked to a couple of interesting articles about Transmedia. Well some people asked, "What's transmedia?" So today I'm linking to a post that attempts to define transmedia by referring to the Producer's Guild of America's recent recognition of a transmedia category.
The Guild says:
"A Transmedia Narrative project must consist of three (or more) narrative storylines existing in the same fictional universe on any of the following platforms: Film, Television, Shortfilm, Broadband, Publishing , Comics, Animation, Mobile, DVD/Blu-Ray/CD-ROM... These narrative extensions are NOT the same as repurposing material from one platform to be cut or repurposed to different platforms."
Read the rest of the article for a discussion of the definition.