Sunday, July 25, 2010

Good Writing isn’t Enough


Anyone who has read about the life of writers knows that it takes more than literary talent to become a published author. Luck, passion, discipline, persistence, and connections are some of the attributes required. Today however, when publishing and book retailing are under siege, when technology is turning the traditional system upside down, and when authors are self-publishing in astonishing numbers, writers who want to be successful need to do more.

In this brave, new world, writers must also be business and technology savvy, know how to promote themselves, how to connect with customers, how to analyze their competition, how to determine and develop their brand and how to make money. In essence, they need to be entrepreneurs.

Chris Bucci, a literary agent with Anne McDermid & Associates Ltd. and a seasoned industry professional, along with Mary Tod, a writer of historical fiction and former management consultant, are beginning a series on the business of writing. Based on the premise that writing, like publishing, is undergoing profound change, this series will look at writing not from the perspective of craft but from the perspective of entrepreneurship.

Chris and Mary will consider the factors affecting writers, new writer-reader relationships, how to develop a business plan, the dynamics of profitability, the democratization of influencers and a host of other topics related to writers as entrepreneurs. The series will post weekly alternating between the McDermid blog and Mary’s personal blog.

We hope these articles will inform, spark dialogue and facilitate new thinking amongst writers, literary agents, publishers and retailers.

Mary Tod blogs about writing at One Writer’s Voice and is currently at work revising her first two novels, Lies Told in Silence and While the Secret Sits.

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